Pasture Fresh®
New Zealand’s #1 foodservice meat brand, 100% grass-fed, hormone and antibiotic free, handpicked for today’s most demanding culinary experts.
New Zealand’s most sustainable grass fed lamb
Pasture Fresh® lamb is 100% pasture raised and fed, spends 365 days a year outdoors, is Halal certified, and is growth hormone and antibiotic free.
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The natural lifecycle of our animals produces one of the lowest carbon footprints in the meat industry worldwide.
Pasture Fresh® is New Zealand’s highest quality lamb brand
Qualified by our 7 Standards of Classification
A-grade maturity
Under 12 months
Raised free range, to a maximum
density of 12 animals per hectare
Growth hormone,
antibiotic and GMO-free
100%
grass fed
Romney and Perendale
dominant breeds
Certified Halal
(humane slaughter)
Graded by size
and quality
100% Grass Fed Angus Pasture Fresh® Beef
Pasture Fresh® beef is raised on some of New Zealand’s most fertile grasslands.
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Handpicked for the most discriminating chefs in foodservice, Pasture Fresh® beef is recognized for its free range, naturally-grazed lifecycle, producing superior quality beef through the dominant Angus breed and an 100% grass-fed system.
Pasture Fresh® Farm-Raised Venison
At Pasture Fresh®, all of our venison is exclusively farm-raised. We are passionate about raising the finest quality farmed venison globally, backed by the prestigious Cervena® certification.
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Distinguished by its milder flavour and tender texture compared to wild venison, Pasture Fresh® venison graces the tables of the world's premier upscale restaurants. Our meticulous processes ensure humane slaughter within 3 years, ensuring consistency of quality and sizing for the most discerning chefs.