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Pasture Fresh® Venison


150 Years Ago

Some few deer are introduced to New Zealand, from UK and Australia.

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Rapid Growth

Finding themselves in an ideal environment with no predators, deer spread rapidly in New Zealand. They flourish on New Zealand’s wide open spaces and lush grasslands and forests.


The First
Deer Farm

In 1969, a New Zealand farmer revolutionizes the industry. By capturing wild deer, and breeding them in large farms, venison becomes the first new animal to become domesticated in centuries.


Farm Development

Fences 1.8m high, plenty of space, and deer are as at home as in the wild.


And with the added consistency, control of slaughter date, and lower stress levels of the animals, this tender, quality product quickly earns accolades overseas.


Pasture Fresh® Foodservice Brand

Farm-raised in the North Island’s Waikato and Bay of Plenty regions, 100% pasture fed, Cervena® certified Pasture Fresh® venison is New Zealand’s finest deer.


Slaughtered under 3 years old and graded to ensure maximum consistency, it is the protein of choice for today’s most discerning chefs.


The King of the Red Meats

Become world-famous for its tender, mild taste as compared to wild venison, high-end foodservice in Germany, Spain and the United States are amongst the highest consumers of this delicacy.

The Pasture Fresh®
Farm-Raised Venison Range

Frenched Rack

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4 or 8 rib rack, frenched, cap off.

Weight: 0.9 - 1.2 kg


Whole Loin

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Whole loin, cap off. 

Weight: 1.8 - 2.8 kg


Boneless Leg 4 Cut

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Boneless leg, silverskin off, in 4 primal muscles. 

Weight: 5.0 - 7.0 kg whole leg


Boneless Loin

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Boneless loin, cap off and silverskin on. 

Weight: 1.8 - 2.8 kg



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Tenderloin, side muscle off.

Weight: 350 - 450 g


Boneless Shoulder Cubed

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Boneless shoulder, shank off, diced. 

Weight: 2.5 kg (bag)


Denver Leg

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Boneless leg, silverskin off, in 7 muscles. 

Weight: 5.0 - 7.0 kg whole leg


11-Rib Saddle

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11-rib saddle, flap cut at 45mm (+/-5mm) from eye muscle.

Weight: 7.2 - 7.5 kg


Boneless Shoulder

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Deboned shoulder, shank off. 

Weight: 3.3 - 3.6 kg

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